All You Need to Know About White Label Mobile Apps and Their Development

Developing a white label mobile app is a very time efficient and cost-effective way of repurposing the same code and re-skinning it several times for maximising the return on investment. It is possible to structure white label apps in a way that they can be resold with similar or same functionality many times. Different markets can be tested from various angles using these apps, and the users can also be provided with tailored experience by wrapping the application with a new icon, new graphics, and even new content. Let’s learn more about white label mobile apps and their development.

                                          

                                            image source: jeeapps.com

What are white label mobile apps?

A white label product is any product that is manufactured by one company but can be reused and rebranded by other companies as their product. The white label mobile app development company builds white-label mobile apps for rebranding and reselling by other companies/ businesses. 

Why are white label mobile apps needed?

Merely having a website presence is no longer enough due to the increased online activity on mobile. Of this online mobile activity, nearly 90% is through mobile apps. So, in order to hit the consumers, it has become necessary to invest in mobile app development. But since building custom apps is a long and complex process, the business or company needs an entirely new and dedicated development team for this purpose. However, outsourcing this service to a white-label development company is a quick, easy, and profitable solution for this as it eliminates the need to worry about the complexities of the development process and the additional overhead costs. 

How are white label mobile apps created?

Collaborative execution builds white-label apps with a user-centric focus for long-term engagement. The purpose is always the same - ensuring optimum speed and market readiness of each release. 

The two main widely known ways for building white-label mobile apps include creating multi-tenant apps and reusing the backend code while changing the app frontend. In a multi-tenant app, the model used is commonly SaaS (Software-as-a-service), and the application instance remains the same, but the set of app features provided to each tenant is different. In the second method, the backend code can be reused as such, and the changes are made in the frontend of the app to give it a unique appearance. The multi-tenant approach is much easier to build and maintain further.

The steps for development of white label mobile apps can be outlined as follows:

• Have a clear understanding of the project specifications and what is expected from the final release of the ideal product.
• A flexible framework that can be reskinned and repurposed easily and quickly needs to be developed so that the new applications can be pushed out fast.
• Ensure the approval of the marketplace for the app. The app marketplace generally depends on the platform it is built for and includes Android’s Google Play for Android, App Store for Apple, App World for Blackberry, and the App Marketplace for Windows, etc.
• The purchaser of the app is handed over the app with needed training and ongoing learning resources so that they are also aware of the ins and outs of mobile app marketing, etc.

Advantages of white label mobile apps

• The business can rid itself of the task of hiring and maintaining a development team with specialists for all tasks and use the time spent on the app development process to find other ways of improving the business.
• Apps can be built for small businesses as well as for big companies to make impressive apps.
• Small businesses can easily get their app up and run and overcome any constraints of time, money, and workforce for app development.
• Unlimited customisation options are available as custom plugins are generally available with these apps. With a great deal of flexibility, the scope of customisation is widened, and the app can be customised as per the image of the brand for syncing a product or service entirely with the website and social media platforms of the brand.
• The initial investment is less for deploying white label mobile applications, and this is beneficial for start-ups and other companies that have a restricted budget preventing them from committing a more significant investment.
• The marketing time for business is minimised as the app can be prepared very fast and acts as an add-on to the already popular business. The business may be already popular due to the marketing strategies used online and offline to promote the website or business that helps the business build its roots in the market. So, a white label app adds another feature to the customers.
• The white label app development companies generally provide after support and maintenance after the release and launch of the app. This ensures regular post-release update and maintenance of the code or any other issues that may arise in the initial versions.

Drawbacks of white label mobile apps

• There may be rejected when submission of the app is done in the app store. In white label apps, this rejection is entirely possible as the application guidelines have also been modified in app stores to avoid clone and spam apps.
• The buyer does not have any control over the quality of the code that is used in creating the app as the non-disclosure agreement signed between both the parties states their needs and requirements while assuring the code quality and purchaser has to trust their word for it.
• If the white label app service provides only the mandatory set of features in the app and not the additional or trending features that can boost the reach out of the app, the app feature customisation will be limited.
• If the apps are not updated regularly, issues related to scalability may arise as the buyer has to trust all the decisions of the white label app provider related to the efficiency and smoothness in working of the app.
• As many white label services are now cloud-based, the user data of the purchaser needs to be transferred to the cloud. This lets the other company know the user’s information that may lead to a vendor-locked solution and enhance troubles with data exportation.

Final words

Square Root solutions the mobile app development company in Ireland have a fully qualified application development team, and you can consult them for developing a strategic concept with a strong marketing focus. We help you evaluate the pros and cons of developing a white label app for your business requirement. You can use except fast turn-over solutions in the long term and application of all new concepts to build your processes here.